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Rolling Dough

Your Product Vision. Developed.

Together, we can craft recipes and products that stand out and get your brand noticed. Whether you have a bold idea or need a little guidance, find out why I'm the right partner.

From My Kitchen to Your Journey

There’s nothing more rewarding than seeing a new product come to life. As a chef and food developer, I understand the time, precision, and care it takes to move an idea from concept to shelf. From the excitement of the first successful pilot run to the buzz of full-scale production, those moments are what drive me. It’s not just about creating great food — it’s about helping clients succeed. Their success is my success, and I’m proud to be part of every step of that journey.

Aerial View of Baking Ingredients

"Jennifer was such a gem to work with. We had no idea where we were going or what we were doing, we just knew we had a good product. Jennifer came in and helped us get on the right track, get organized, and take our product to the next level. We couldn't have done it without her."

John M, Syracuse, NY
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My Services

I provide directional nutritional panels to guide product development, support internal reviews, and inform early-stage decisions. These estimates are based on ingredient data and formulation details and are ideal for shaping recipes with specific nutritional goals in mind. Final values should be confirmed by a certified third-party lab for labeling or regulatory compliance.

Nutritional Analysis

If you have a vision for a baked good, snack, keto-friendly product, or dry mix, I can bring it to life. I specialize in developing custom formulations for a wide range of products, including bars, conventional baked goods, and line extensions. Whether it’s creating a new snack line, gluten-free treats, keto innovations, or expanding your current offerings, I’ll work with you every step of the way to ensure your product is not only delicious but also meets your quality, dietary, and production requirements.

Formula Development

With extensive experience in developing keto-friendly products, I specialize in creating delicious, balanced formulations that meet the unique demands of a low-carb, high-fat diet. I understand the intricacies of ingredient substitutions, texture enhancements, and flavor profiles required to make keto products not only compliant but also enjoyable to eat. From perfecting fat-to-protein ratios to managing net carbs and maintaining the right balance of essential nutrients, I bring a deep understanding of the science behind keto diets. Whether you're looking to create snacks or baked goods, I have the expertise to develop keto formulas that resonate with your target audience while delivering on taste and performance.

Keto Food Development

For those who have a product they’d like to create based on something already on the market, or for companies already manufacturing, I offer reverse engineering services to help replicate or improve existing products. Whether you're looking to enhance your formula, match a competitor’s product, or innovate on a current offering, I can analyze and deconstruct the key elements to recreate or refine it to suit your needs.

Reverse Engineering

I specialize in reviewing and refining your existing product formulas to enhance performance, taste, and overall appeal. Whether you’re facing challenges with texture, flavor consistency, or ingredient functionality, I can help optimize your recipes for better results. 

Troubleshooting Current Product Lines

While lab testing is required for final confirmation, I provide initial shelf life testing to help assess the stability and longevity of your product. Additionally, I offer directional water activity testing to evaluate moisture content and its potential impact on product preservation. This early-stage testing helps guide formulation adjustments and ensures your product is ready for market.

Shelf-Life Testing

Proof in the Concept

I started Shelley Bakehouse as a way to channel my passion for creativity and product development for myself. It’s an outlet where I can experiment with new flavors, perfect classic recipes, and continually push the boundaries of what cookies can be. The bakery allows me to test innovative ideas, gather direct feedback, and refine my recipes in real-time. This hands-on experience directly benefits my work with Shelley Food Development, keeping me constantly engaged with new trends, perfecting formulations, and staying connected to the latest in consumer preferences. Both ventures feed into each other — the creativity and insights gained from the bakery influence the product development process, helping me craft better, more innovative products for my clients. Please feel free to order and experience the delicious results!

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Signature Cookies

Indulge in our signature cookies that promise a burst of flavors.

Limited Batch

Experience the magic of our custom cupcakes, each a work of art.

Signature Cakes

Savor the taste of our exquisite pastries, crafted with passion.

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